Integration, Documentation, Google Merchant Center, Products
September 24, 2025
6 Steps to Sync ToolSwift Products to Google Merchant Center
Having products on your B2B ecommerce platform alone isn't enough to sell online. Google Shopping is the largest product‑discovery surface on the web, letting you show your catalog to Google users in your region. To show your products on Google Shopping (Free listings and Shopping ads), connect your ToolSwift account to Google Merchant Center (GMC) using Google's Content API for Shopping. Don't stress—this guide walks you through every step, including how to get your Google OAuth Client ID and Client Secret from the Google Cloud Console, connect ToolSwift to your Merchant Center account, map your product data, and run your first sync.
Integration, Documentation, Google Merchant Center, Products, Google Shopping, Shopping Online
September 29, 2025
How to Integrate Your Website with Google Merchant Center
Many merchants use platforms like Shopify and WordPress with WooCommerce to connect their product data to Google Merchant, as integrating your website with Google Merchant Center can significantly improve product visibility, attract high-intent shoppers, and increase qualified traffic to your online store.
Integration, Documentation, Google Merchant Center, Products, Google Shopping, Shopping Online
October 6, 2025
How to Integrate Your Website with Google Merchant Center for B2B eCommerce
Connecting a B2B ecommerce website to Google Merchant Center is increasingly essential for distributors, wholesalers, and manufacturers to make their products visible online. Google Merchant allows product listings to appear across Google Shopping and Search, helping contractors discover products earlier in the purchasing process—even before they reach out to sales teams. Unlike traditional DTC setups, B2B ecommerce introduces added complexity, including extensive catalogs, product variants, customer-specific pricing, and controlled product visibility. Successfully integrating Google Merchant in a B2B environment requires an approach that can handle these requirements while keeping product data accurate, compliant, and consistently synchronized as the business scales.
