Automated Emails, Email Notifications, Email Customization
How to Customize Automated Email Templates in ToolSwift
October 23, 2025
Table of Content
Why Branded Automated Emails Matter for Your Customers
Step-by-Step to Customize Your Email Templates in ToolSwift
1. Log in to the ToolSwift Admin Dashboard
2. Navigate to Email (Branding & SMTP)
3. Customize Your Email Colors
4. Choose Your Email Typography
5. Adjust the Email Layout
6. Add Your Company Information to the Email Footer
7. Add Social Media Links
8. Review the Live Preview and Save Your Changes
Conclusion
Automated emails are an important part of the customer experience. From order confirmations to shipping updates, these emails keep customers informed about their order updates. With ToolSwift, store administrators can customize the appearance of automated email templates to match their brand identity. This ensures that every message sent to customers reflects the store’s branding while ToolSwift handles the automation behind the scenes. In this guide, you’ll learn how to customize automated email templates in ToolSwift and create branded emails that match your store’s identity.
Why Branded Automated Emails Matter for Your Customers
Branded automated emails create a more professional and consistent customer experience. Every order confirmation, shipping update, or abandoned cart reminder represents your business, so customizing these emails ensures they reflect your brand instead of appearing as generic system notifications.
Custom-branded emails help businesses:
1. Build trust with customers
Recognizable branding reassures customers that the email is legitimate and coming from your store.
2. Maintain a consistent brand identity
Using the same colors and typography as your website strengthens your brand across all communications.
3. Improve the professionalism of transactional emails
Well-designed emails make your business appear more polished and reliable.
4. Reinforce brand recognition
Customers often revisit order and shipping emails, making them valuable brand touchpoints throughout the purchase journey.
Step-by-Step to Customize Your Email Templates in ToolSwift
Follow these steps to customize the appearance of automated email templates in ToolSwift.
1. Log in to the ToolSwift Admin Dashboard
Start by logging into your ToolSwift Admin Dashboard using your store administrator account.
Once inside the dashboard, you can access the email branding settings.
2. Navigate to Email (Branding & SMTP)
From the dashboard sidebar, scroll down to Settings:
1- In the submenu, navigate to Email (Branding & SMTP)
2- Then open the Branding tab. This section contains all the customization settings for your automated email templates.
You will also see a live preview panel that shows how your changes affect the email's appearance.
3. Customize Your Email Colors
The Colors section lets you define the color palette for your automated emails.
You can customize the following elements:
Primary color used for buttons, links, and accents
Secondary accent color
Background color of the email body
Surface color used for content cards
Primary text color
Muted text color used for secondary information
Button text color
Adjusting these settings ensures your automated emails match your brand's visual identity.
4. Choose Your Email Typography
In the Typography section, you can select the font family used across your email templates.
Choosing a consistent font helps align your automated emails with the typography used on your website and storefront, creating a cohesive brand experience.
5. Adjust the Email Layout
In the Layout section, you can refine how elements appear in your emails.
You can customize:
Logo width, which controls the size of your logo in the email header
Border radius, which adjusts the corner rounding of buttons and content cards
These settings help you tailor the visual style of your email templates to match your brand’s design preferences.
6. Add Your Company Information to the Email Footer
In the Footer section, you can include important company details in every automated email.
The company details you can add:
Company name
Phone number
Business address
Brand tagline
Custom copyright text
Including this information helps customers easily identify your business and contact you if they have questions about their order.
7. Add Social Media Links
ToolSwift also allows you to include links to your business’s social media profiles in the email footer.
Supported platforms include:
X (Twitter)
YouTube
TikTok
8. Review the Live Preview and Save Your Changes
Before finalizing your updates, review the live preview of the email template in the dashboard. This preview lets you see how the email will look before going live.
Once everything looks right, click Save Changes to apply your updates.
Your customized branding will now automatically appear across all automated emails sent from your store.
Conclusion
Congratulations! Now, you have customized the email notifications and your customers are seeing your brand everywhere—across your B2B ecommerce platform, B2B ordering app, and in the automated emails coming from your store.
By aligning your email templates with your brand identity, every customer communication becomes a consistent extension of your business. This helps reinforce trust, maintain a professional appearance, and keep your brand recognizable throughout the entire customer journey.
With ToolSwift handling the automation in the background, you can deliver branded transactional emails that keep customers informed while strengthening your store’s identity.
If you need further assistance, feel free to contact the ToolSwift support team. We would be more than glad to help!
